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Action Programme - Fareham First
Marketing and Promotion - Fareham People and Business First |
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| Objectives | Measures | Agencies |
|---|---|---|
| Promote Fareham within South Hampshire | Exploit opportunities for
press exposure Maintain relevant promotional materials |
FBC |
| Promote Fareham as part of South Hampshire in regional, national and international contexts | Co-operate with other agencies to undertake collaborative projects as appropriate | HEDF HEP SEEDA HCC |
| Secure inward investment | Respond quickly and
constructively to inward investment inquiries Assist potential investors and refer them to other agencies quickly |
FBC RBC SEEDA HCC |
| Meet the local economic information needs of potential investors | Co-operate with other agencies in the preparation of information packs and supply of information in response to specific requirements | HEDF SEEDA HCC |
| Assist the promotion of Fareham as a leisure and tourism destination | Contribute to the production of materials as opportunities arise, such as the Visitor Guide, leaflets, posters, lapel badges | FBC/GBC/STB |
Business Development - Fareham Business First |
||
| Objectives | Measures | Agencies |
|---|---|---|
| Facilitate business liaison and development | Co-operate with representative business bodies and give priority to responses to business enquiries | SHEA BLW FBC |
| Facilitate discussion of local economic issues | Maintain liaison with representative business bodies and facilitate sectoral and issues based discussions | Chambers L+SC FTF |
| Engage representative business organisations | Undertake annual consultation exercises and participate with regular Chamber activities | Chambers |
| Understand the needs of the local economy | Undertake a programme of consultation and aftercare visits with leading employers. | FBC HEDF HCC |
| Support new business formation | Maintain contact and liaison
with specialist agencies and assist starter firms to find
accommodation. Invest in faretec to establish a Fareham technology centre. |
SHEA FEC FBC |
| Consolidate twinning links into business partnerships | Maintain contact with the Franco-British and German British Chambers and exploit the opportunities to encourage business growth as they arise | FBC Chambers Twin Towns |
| Exploit EU funding opportunities | Participate with joint bids for EU programme funding as opportunities arise | FBC HCC HEDF |
| Enable businesses to gain access to information about EU opportunities | Support the European Information Service | FBC HEDF EIS |
| Encourage local inter-trade | Maintain database of Fareham
firms and their activities. Provide database interrogation service. Publish newsletters |
FBC BLW L+SC FTF |
| Identify target sectors for potential investment and employment growth | Monitor research and information sources | FBC HEDF HEP |
| Assist the provision of business services in the Fareham area | Support the RBC and agencies providing business support services | RBC SHEA BLW Chambers |
| Facilitate business and employment development | Examine property portfolio to exploit opportunities | FBC |
Fareham Infrastructure |
||
| Objectives | Measures | Agencies |
|---|---|---|
| Promote development opportunities in Fareham town centre | Pursue partners to secure the development of Market Quay. | FBC |
| Secure a high quality environment for Fareham town centre | Maintain the Henry Cort Millennium Project. | FBC Fareham Partnership |
| Promote convenient access to and within Fareham town centre | Support SHRT project. Provide shopper car parks. Promote clear signposting to and within the town centre |
FBC Fareham Partnership FTMI |
| Improve the environmental quality of town and village centres | Undertake environmental
improvements. Exploit opportunities to co-ordinate programmes. |
FBC HCC |
| Secure investment in transport infrastructure | Support the proposed South Hampshire Rapid Transit (SHRT). | FBC HCC |
| Assist the availability of a range of sites and premises for business | Monitor constraints to the
availability of allocated sites for business development.
Liaise with commercial agents to encourage the promotion and development of allocated sites |
FBC HEDF HCC |
Employment Development - Fareham People and Business First |
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| Objectives | Measures | Agencies |
|---|---|---|
| Secure a well trained workforce | Support the training
programmes of other agencies. Liaise and participate with specialist agencies. Support New Deal. |
FC WMOC St V Coll L+SC ES |
| Identify the training needs of the area | Liaise with relevant
agencies on the training needs of the area. Enable targeted training programmes. |
L+SC FC WMOC ES |
| Enable the development of new and small enterprises | Support the South East
Hampshire Enterprise Agencies. Promote innovation and the adoption of new technology |
SHEA
BLW |
Community Development - Fareham People and Business First |
||
| Objectives | Measures | Agencies |
|---|---|---|
| Secure urban regeneration and local community involvement | Seek partnerships with
private sector and voluntary organisations. Tackle Fareham problems in association with local partners by exploiting the provisions of regeneration programmes. |
PSEHP SRB FTMI Traders Groups |
| Support the development of cultural and entertainment facilities in the Borough | Implement the Market Quay scheme and support other opportunities as appropriate. | FBC HCC FTMI |
| Secure effective management of Fareham town centre | Participate fully in the Fareham Town Centre Management Initiative | FBC FTMI |
| Promote the provision of affordable housing for local needs | Borough Plan proposals | FBC |
| Fulfil the requirements of Local Agenda 21 | Explore the principle of
sustainability in terms of economic growth and
development. Enable local inter-trading - directory of local firms. Support for business to business opportunities. |
FBC HEDF Chambers |
Information - Fareham People and Business First |
||
| Objectives | Measures | Agencies |
|---|---|---|
| Meet the information needs of the local economy | Maintain databases of land
and premises for economic development Establish and maintain a database of Fareham firms and their activities |
FBC HEDF |
| Commission a full listing of Fareham firms. Review listing annually | FBC | |
| Measure the performance of the local economy | Develop indicators of the local economy and the activities of FBC and its partners. | FBC HEDF HCC |
| Improve understanding of the local economy | Visit key firms | FBC |
| Monitor the health of the shopping centres of the Borough (to fulfil the requirements of PPG6) | Develop performance indicators in association with traders and businesses | FBC FTMI Traders |
Purchasing - Fareham People and Business First |
||
| Objectives | Measures | Agencies |
|---|---|---|
| Promote local inter-trading | Operate a purchasing policy to ensure that local firms are given maximum opportunity to bid for Council business, wherever European and British law so permits. | FBC |
Financial Support - Fareham People First |
||
| Objectives | Measures | Agencies |
|---|---|---|
| Support initiatives designed to create new jobs for Fareham residents | Respond to requests for financial support as budgets allow. | FBC HEDF |
Key to agency initials
BLW: Hampshire Business Link
Chambers: Southampton and Fareham Chamber of Commerce and Industry
Portsmouth and South East Hampshire Chamber of Commerce & Industry
EIS: European Information Service
ES: Employment Service
FBC: Fareham Borough Council
FC: Fareham College
FEC: Fareham Enterprise Centre
FTMI: Fareham Town Management Initiative
FTF: Fareham Technology Forum
GBC: Gosport Borough Council
HCC: Hampshire County Council
HEDF: Harbour Economic Development Forum
HEP: Hampshire Economic Partnership
L+SC: Learning and Skills Council for Hampshire and IOW
PSEHP: Portsmouth and South East Hampshire Partnership
RBC: Regional Business Centre
SEEDA: South East of England Development Agency
SHEA: South Hampshire Enterprise Agencies
SRB: Single Regeneration Budget
St V Coll: St Vincent College
STB: Southern Tourist Board
Twin Towns: Vannes, France and Pulheim, Germany
WMOC: Warsash Maritime Operations Centre (Southampton Institute)
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Fareham Borough Council, Civic Offices, Civic Way, Hampshire, PO16 7AZ
Tel: +44 (0)1329 236100 | Mobile Text/Photo: 07876 131415 | Fax: +44 (0)1329 821770
